Strategy is creativity with teeth.
I help companies find the words, stories, and strategies that make audiences lean in.
For the past few years I’ve been leading strategy on brand and campaign projects for brands like Dropbox, Amazon, Duolingo, and Kajabi.
Help Scout needed to (re)enter the customer support chat with a splash. I concepted the campaign and built a messaging framework to lean into their distinct POV and disrupt industry tropes.
Amazon’s Climate Pledge lacked visibility despite five years of progress. I built the campaign narrative to keep their impact from turning tone deaf.
Gorgias needed to test whether “customer support agent” was still their story. I validated a hunch, sharpened their positioning, and helped them create language around AI.
Dropbox needed to reintroduce its non-cloud products. I crafted messaging that clarified what they offer now across the entire funnel.
